AI SaaS · Performance marketing
LockedIn AI
Paid acquisition and funnels driving sign-ups for the #1 AI interview copilot.
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Meta Ads Management
Illustrative example, not a client account.
Meta ads that turn scrollers into buyers.
Facebook and Instagram campaigns built on creative testing, clean audiences and proper tracking, so you pay for customers, not likes.
Your BrandSponsored
···Tired of gear that gives up halfway up the trail? Built for 3 seasons, backed for life.
Built for the
outdoors
outdoors
yourbrand.comShop now
♥ 1.2K84 comments · 31 shares
7+Years of experience
140+Clients worldwide
9,883+Hours on Upwork
95%Job success score
Campaign Types I Manage
The right Meta campaign for every goal
Sales campaigns
Campaigns optimised for purchases, not clicks. Broad and interest audiences tested against each other, with creatives rotated before they tire.
- Purchase-optimised campaigns
- Broad vs interest testing
- Catalog & dynamic ads
- Cost cap / ROAS bidding
Best forOnline stores and product brands
Main KPIROAS / cost per purchase
Your StoreSponsored
···Our best-seller is back in stock, free shipping this week only.
Back in
stock
stock
yourbrand.comShop now
♥ 1.2K84 comments · 31 shares
Lead ads
Instant forms that open inside Facebook and Instagram, with qualifying questions so your sales team gets real enquiries, sent straight to your CRM.
- Instant forms with qualifying questions
- CRM / email integration
- Higher-intent form settings
- Lead quality feedback loop
Best forLocal services, B2B, coaching
Main KPICost per qualified lead
Get your free quote
Submit✓ Lead sent to your CRMRetargeting
Bring back people who visited your site, watched your videos or added to cart, with the right message for how close they are to buying.
- Website & engagement audiences
- Cart and checkout reminders
- Recent-buyer exclusions
- Frequency control
Best forRecovering lost visitors and carts
Main KPICost per conversion
Your StoreSponsored
···Still thinking about it? Your cart is saved, here’s 10% off to finish your order.
Your cart is
waiting
waiting
yourbrand.comComplete order
♥ 1.2K84 comments · 31 shares
Advantage+ Shopping
Meta’s automated sales campaigns, set up with the right creative mix, existing-customer caps and clean catalog data so automation works for you.
- Catalog & product feed setup
- Creative mix for automation
- Existing-customer budget cap
- Weekly performance checks
Best forE-commerce ready to scale
Main KPIROAS
Awareness & Reels
Short vertical video that stops the scroll and builds audiences you can retarget later, the top of a funnel that keeps paying back.
- Reels & Stories placements
- Hook-first video briefs
- Video viewer audiences
- Reach & frequency control
Best forLaunches and new audiences
Main KPICost per 1,000 reached / ThruPlay
Sponsored3 mistakes
killing your
ad budgetLearn more ›
killing your
ad budgetLearn more ›
Quick Self-Check
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Related Work
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Brands I’ve run paid social for
E-commerce · Google & Meta Ads
Hunting Bags
Ads management for AKEK outdoor gear.
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Your First 90 Days
What happens after you hire me
Scroll through the plan, watch a typical project change as each stage is done.
Meta AdsStage 1 / 4
Wasted spend41%
Cost / lead$78
CTR0.6%
TrackingPixel only
Purchases▲ trending up
AuditPixel + CAPIStructureCreativesA/B testsScaling
Illustrative example of a typical project, not a specific client.
- 01Week 1
Audit & tracking
I review your ad account, audiences and creatives, and set up the Pixel and Conversions API so Meta learns from real sales.
- Account audit
- Pixel + CAPI
- Targets agreed
- 02Weeks 2–4
Rebuild & launch
A clean campaign structure goes live with fresh hooks, copy and creatives for each stage of the funnel.
- Clean structure
- New creatives
- Retargeting live
- 03Month 2
Test & optimise
Weekly creative tests, audience checks and budget shifts. Winning ads get more spend, tired ones get replaced.
- Creative tests
- Audience tuning
- Weekly reviews
- 04Month 3+
Scale what works
Budgets grow on proven ads, new angles are added, and you get a clear monthly report and call.
- Scale winners
- New angles
- Monthly report & call
Every Plan Includes
Everything your Meta ads need
- 01
Account & pixel audit
A full review of your ad account, pixel and past results.
- 02
Audience strategy
Broad, interest, lookalike and retargeting audiences set up with no overlap.
- 03
Ad copy & hooks
Scroll-stopping hooks and copy written for each funnel stage.
- 04
Conversions API
Server-side tracking so Meta still sees sales after iOS changes.
- 05
Campaign structure
Simple, scalable campaigns that give the algorithm room to learn.
- 06
Creative testing
A steady pipeline of new ads, tested and ranked by results.
- 07
Budget management
Daily budget control so spend moves to what’s working.
- 08
Monthly report & call
Plain-English results every month and a call to plan next steps.
What Clients Say
Words from real clients
Prem was super easy to work with, very knowledgeable, and extremely responsive. He did a great job of walking me through all of his work and even filmed a Loom video for me to reference in the future if there were any issues.
JordanNew York, United States
Prem was very easy to communicate with and wanted to do extra work to show value.
EricTexas, USA
I really enjoyed working with Prem! He not only did the work with the provided guidelines his communication was great and the turnaround time was awesome. It was a pleasure to work with!
TimLondon, United Kingdom
Reviews quoted word-for-word from client feedback. See my reviews on Upwork ↗
Meta Ads FAQs
How much do you charge to manage Meta ads?
Management is a flat monthly fee based on the size of the account and the number of campaigns, quoted after the free audit. Ad spend is paid by you directly to Meta.
Is there a minimum commitment?
I ask for three months, because creative testing and the learning phase need that long to show what is working. After that it is month to month with 14 days’ notice.
How often do you review the account?
Daily checks on spend and delivery, a weekly optimisation pass on creatives, audiences and budgets, and a plain-English report plus a call every month.
Can you run my Meta and Google Ads together?
Yes, and it usually works better. Shared tracking, one set of conversion data and one report showing cost per lead across both platforms.
What budget do I need for Meta ads?
It depends on your price point and goal. In the audit I’ll recommend a starting budget big enough for Meta to learn, without overspending while we test.
How soon will I see results?
Tracking fixes and obvious waste are handled in the first weeks. Most accounts need a few weeks of creative testing before results settle and improve.
Do you create the ads?
I write the hooks and copy and create simple image ads. For video I write the brief and can work with your designer or editor.
Does iOS still affect tracking?
Yes, which is why I set up the Conversions API alongside the Pixel. It sends conversions from your server so Meta can still optimise properly.
Do I keep ownership of my accounts?
Always. You own your Business Manager and ad account. I work through partner access, which you can remove at any time.
Find out what your Meta ads are really costing you.
Send me your ad account details and I’ll show you the biggest leaks, free, with no obligation.
