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Conversion Tracking

Know exactly which ads make you money.

GA4, Google Tag Manager, Google Ads and Meta tracking set up properly, so your reports are right and your campaigns optimise for real customers.

Live events
  • page_view/pricing✓ GA4
  • generate_leadContact form✓ Google Ads
  • add_to_cartTrail Pack · $89✓ Meta CAPI
  • purchaseOrder #1042 · $178✓ All platforms
  • phone_callClick to call✓ GA4
Illustrative example, not a client account.
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Job Success95%
★Tracking
Specialist
Top Rated PlusUpwork ↗
7+Years of experience
140+Clients worldwide
9,883+Hours on Upwork
95%Job success score
What I Set Up

Tracking for every platform you use

Google Analytics 4

A clean GA4 property with the events, conversions and channel groupings you actually need, so you can see where leads and sales come from.

  • Property & data streams
  • Custom events & key events
  • Channel & UTM rules
  • Internal traffic filters
Best forEvery business with a website
Main KPIAccurate sources of leads & sales
Leads by channel (GA4)
Google Ads
164
Organic
116
Meta Ads
88
Direct
44
Quick Self-Check

Can you trust your tracking?

Tick every statement that’s true for you right now. The fewer you can tick, the more you’re likely leaving on the table.

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Related Work

Accounts where tracking made the difference

See All Case Studies
Local lead gen · Tracking fixed

Self Storage

Conversion tracking set up so Google Ads could optimise for real leads.

Visit client website ↗
E-commerce · Tracking cleaned up

Hunting Bags

Tracking inconsistencies fixed so bidding used accurate sales data.

Visit client website ↗
Your Tracking Project

What happens after you hire me

Scroll through the plan, watch a typical project change as each stage is done.

Tracking healthStage 1 / 4
Data accuracy42%
Events tracked3
Duplicates35%
StatusBroken
Accurate conversions▲ trending up
AuditPlanGTMGA4Ads + CAPIDashboard
Illustrative example of a typical project, not a specific client.
  1. 01
    Week 1

    Tracking audit & plan

    I check what’s firing, what’s missing and what’s double-counting, then agree a simple measurement plan with you.

    • Tracking audit
    • Measurement plan
    • Access set up
  2. 02
    Weeks 2–3

    Build & fix

    Tag Manager, GA4 events and ad-platform conversions are built or rebuilt around your real goals.

    • GTM container
    • GA4 events
    • Ads conversions
  3. 03
    Week 4

    Test & verify

    Every event is tested with debug tools and compared against your CRM or store so the numbers match.

    • Debug testing
    • Numbers matched
    • Consent checked
  4. 04
    Ongoing

    Report & maintain

    A live dashboard shows results by channel, and I check tracking after site changes so nothing breaks quietly.

    • Live dashboard
    • Monthly checks
    • Change support
Every Plan Includes

Everything your tracking needs

  • 01

    Tracking audit

    A full check of what’s firing, missing or double-counted.

  • 02

    Measurement plan

    A simple list of the actions that matter to your business.

  • 03

    Tag Manager setup

    All tags managed in one clean, documented GTM container.

  • 04

    GA4 events

    Leads, calls and sales recorded as key events in GA4.

  • 05

    Google Ads conversions

    Enhanced conversions with values for smarter bidding.

  • 06

    Meta Pixel & CAPI

    Browser and server events, deduplicated.

  • 07

    Consent mode

    Cookie banner and consent mode set up the right way.

  • 08

    Looker Studio dashboard

    One live report for spend, leads and sales.

What Clients Say

Words from real clients

★★★★★
Prem was amazing to work with. every time I requested communication I had it, and every time I didn't request it, I got an update anyway! He's very knowledgable in google advertising policies, and is able to clearly communicate what's working and what isn't. highly recommended!!
A
AnishAlaska, USA
★★★★★
Prem was super easy to work with, very knowledgeable, and extremely responsive. He did a great job of walking me through all of his work and even filmed a Loom video for me to reference in the future if there were any issues.
J
JordanNew York, United States
★★★★★
Prem was very easy to communicate with and wanted to do extra work to show value.
E
EricTexas, USA

Reviews quoted word-for-word from client feedback. See my reviews on Upwork ↗

Tracking FAQs

Will tracking scripts slow down my site?

Not with me. I implement lightweight, performance-friendly setups using GA4, GTM, and conversion APIs. Your site speed and UX will remain intact, even with advanced analytics running.

What access do you need?

Usually admin access to Google Tag Manager, GA4, your ad accounts and your website or store. I’ll send a simple checklist so setup is quick.

Which website platforms do you work with?

WordPress, WooCommerce, Shopify, Webflow and most custom sites. If your site can run Tag Manager, I can track it.

How long does a setup take?

Most projects take two to four weeks, including testing, depending on how many platforms and events are involved.

Do you handle cookie consent?

Yes. I set up Google consent mode with your cookie banner so tracking respects visitor choices.

Works Well With

Other things I can fix for you

Google AdsSearch, Shopping, PMax and YouTube campaigns built around your cost per sale.Learn more →Meta AdsFacebook and Instagram campaigns with creative testing and clean audiences.Learn more →Landing PagesFast, focused pages built to turn paid clicks into enquiries.Learn more →

Stop guessing which ads work.

Send me your site and ad accounts. I’ll show you what your tracking is missing, free.

Get a Free Tracking Audit or book a 30-min call →
Schedule time with me