Google Ads management built for profitable growth.
Search, Performance Max, Shopping and YouTube campaigns built around one number, your cost per sale. No wasted clicks, no vague reports.
Cut wasted spend and lower your cost per lead. 7+ years, 200+ jobs, 95% job success on Upwork.
The right campaign for the right goal
Search campaigns
Show up the moment someone searches for what you sell. Tight keyword themes, strong negative lists and ad copy that matches intent, so you pay for buyers, not browsers.
- Keyword & match-type strategy
- Negative keyword lists
- Responsive search ads + assets
- Smart bidding set to CPA / ROAS
Clean, safe units from $1/day. Free quote in 60 seconds.
Performance Max
One campaign across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. I structure asset groups and audience signals so Google’s automation works for you, not against you.
- Asset group segmentation
- Audience signals from your data
- Search term & placement checks
- Brand exclusions
Shopping campaigns
Your products, price and image right on the results page. It starts with a clean Merchant Center feed, titles, categories and attributes that match how people search.
- Merchant Center setup & fixes
- Feed title & attribute optimisation
- Product grouping by margin
- Standard Shopping + PMax mix
YouTube & video
Reach people before they search and bring them back when they’re ready. Video campaigns built for awareness, consideration or direct conversions.
- In-stream & Shorts placements
- Custom & remarketing audiences
- Video action campaigns
- View-through tracking
Display & remarketing
Most visitors don’t buy on the first visit. Remarketing keeps your brand in front of them across millions of sites and apps until they come back.
- Website & customer-list audiences
- Frequency caps
- Placement exclusions
- Responsive display ads
Demand Gen
Visual, scroll-stopping ads on YouTube, Discover and Gmail to create demand before people start searching.
- Image & video creatives
- Lookalike segments
- Creative A/B testing
- Funnel-stage reporting
Is your Google Ads account leaking money?
Tick every statement that’s true for your account right now. The more you can’t tick, the more budget is likely going to waste.
Google Ads results I’ve delivered
Want the full story behind these accounts? Read the LockedIn AI, Budget Box and AKEK case studies.
What happens after you hire me
Scroll through the plan, watch a typical account change as each stage is done.
- 01Week 1
Audit & tracking
I go through every campaign, search term and setting, and fix conversion tracking so every number you see is real.
- Full account audit
- Conversion tracking fixed
- Target CPA / ROAS agreed
- 02Weeks 2–4
Rebuild & launch
New campaign structure, tight keyword themes, negative lists and fresh ads go live. The obvious waste stops straight away.
- Clean structure
- Negative keywords
- New ads & assets
- 03Month 2
Test & optimise
Weekly search-term reviews, bid and budget shifts, and A/B tests on ads and landing pages. Decisions come from data.
- Weekly reviews
- A/B tests running
- Bids tuned
- 04Month 3+
Scale what works
Budget moves to the winners and new campaign types are added. You get a clear monthly report and a strategy call.
- Scale winners
- New campaign types
- Monthly report & call
Everything your Google Ads account needs
- 01
Account audit & strategy
A full review of your Google Ads account and a clear plan with target CPA or ROAS.
- 02
Keywords & negatives
Keyword research, match types and weekly negative keyword lists to stop wasted clicks.
- 03
Ad copy & assets
Responsive search ads, sitelinks, callouts and images written to match search intent.
- 04
Conversion tracking
Google Ads conversions set up correctly so bidding is based on real leads and sales.
- 05
Landing page advice
Recommendations so the page matches the ad and turns clicks into customers.
- 06
Bid & budget control
Smart bidding and daily budget management so every dollar goes to what converts.
- 07
Ongoing A/B testing
Ads, audiences and bidding tested continuously, decisions come from data.
- 08
Monthly report & call
A plain-English Google Ads report every month and a call to plan next steps.
Trusted with real ad budgets
He’s very knowledgeable in Google advertising policies, and is able to clearly communicate what’s working and what isn’t. Highly recommended!
Prem was super easy to work with, very knowledgeable, and extremely responsive. He even filmed a Loom video for me to reference in the future.
Achieved amazing results through Google Ads, incredible patience and trust on both sides. A pleasure to collaborate.
Google Ads FAQs
What budget do I need to start with Google Ads?
It depends on your industry and cost per click. I’ll look at your market in the audit and recommend a starting budget that can produce enough data to optimise, without overspending while we learn.
How soon will I see results?
Wasted spend is usually cut in the first weeks. Most accounts need around 4–8 weeks of data for smart bidding and testing to settle, and results keep improving from there.
Can you fix my existing account instead of starting over?
Yes. I start with a full audit and keep whatever is working, history and learning are valuable. Only the parts that waste money get rebuilt.
Do I keep ownership of my account?
Always. You own the account and all its data. I work through manager (MCC) access, which you can remove at any time.
Do you set up conversion tracking?
Yes, Google Ads conversion tracking with enhanced conversions, so bidding is based on real leads and sales without slowing your site.
Do you offer white-label Google Ads for agencies?
Absolutely. I work with several agencies under NDA, including branded reports and backend delivery.
Find out where your ad budget is going.
Send me your account details and I’ll show you the biggest leaks, free, with no obligation.
