Self Storage
Budget Box Mobile Storage puts the customer first, offering the best value and most convenient storage solution in Tasmania.
Category
Local SEO/Ads
Client
Allan
Start Date
August 10, 2024
Role
SEO & Paid Ads Specialist
Project Description
SEO & Google Ads Specialist – Full Search Growth Management
I worked as the dedicated SEO Expert and Google Ads Specialist, responsible for building a complete search-driven growth system for the brand. My work included fixing technical SEO issues, improving organic visibility, optimizing on-page elements, and running high-converting Google Ads campaigns designed to increase leads, traffic, and conversions.
The goal was clear: improve the brand’s presence on search engines, reduce acquisition costs, and build predictable, scalable inbound traffic through both SEO and paid ads.
THE STORY
When I joined the project, the website had potential but lacked structured SEO and efficient Google Ads execution. There were gaps in the on-page setup, unclear keyword structure, no strong backlink strategy, and inconsistent ad performance.
Google Ads was spending money, but not efficiently—missing proper conversion tracking, audience signals, campaign structure, and optimized ad assets.
My responsibility was to fix these foundations, create a complete search growth system, and build a predictable flow of high-quality leads.
I began by understanding the niche, analyzing competitors, and identifying the most profitable keywords. Then I built a dual approach:
✔ Strengthen organic ranking through SEO
✔ Drive high-intent traffic through properly structured Google Ads
This combined search strategy created strong visibility and consistently better performance.
MY APPROACH
A. Complete SEO Audit
I performed a full technical + content audit including:
Website crawl issues
Duplicate or thin content
Broken links and missing metadata
Poor keyword targeting
Structured data & indexing issues
Core Web Vitals performance
UX & content depth problems
B. On-Page SEO Optimization
Optimized all key landing pages
Fixed meta titles, descriptions, H1/H2 structure
Improved internal linking for authority flow
Added schema markup for better SERP visibility
Enhanced page content with keyword-rich, Yoast-friendly improvements
Ensured the content matched user intent perfectly
B. On-Page SEO Optimization
Optimized all key landing pages
Fixed meta titles, descriptions, H1/H2 structure
Improved internal linking for authority flow
Added schema markup for better SERP visibility
Enhanced page content with keyword-rich, Yoast-friendly improvements
Ensured the content matched user intent perfectly
2. GOOGLE ADS PERFORMANCE SYSTEM
A. Campaign Structure Fix
Rebuilt Search campaigns with tightly themed ad groups
Added granular keywords with match-type strategy
Reduced wasted ad spend
Created responsive search ads with strong CTR hooks
A. Campaign Structure Fix
Rebuilt Search campaigns with tightly themed ad groups
Added granular keywords with match-type strategy
Reduced wasted ad spend
Created responsive search ads with strong CTR hooks
C. Bidding & Optimization Strategy
Started with CPC/Maximize Clicks → upgraded to Max Conversions
Reduced cost per conversion through keyword pruning
Identified high-quality search terms through SQR
Added negative keywords to reduce irrelevant clicks
D. Ad Copy, Extensions & Assets
Wrote high-converting RSA headlines & descriptions
Added callouts, sitelinks, structured snippets
Built compelling ad creative variations
Continuously A/B tested winning versions