LockedIn Ai
#1 AI Copilot that empowers every job seeker.
Get instant answers, live coaching, and detailed feedback during your interviews. Pioneer equality in your job search.
Category
Ai SAAS Project
Client
Casier
Start Date
June 20, 2024
Role
Marketing Manager
Project Description
LockedIn AI – 360° Digital Marketing, SEO & Advertising Leadership
LockedIn AI is an AI-powered interview-cracking platform that helps job seekers ace interviews with real-time answer suggestions, AI copilots, mock interviews, resume optimization, auto job applications, and career-boosting guidance. I worked as the full-stack Digital Marketing Manager—responsible for driving brand growth, lead generation, user acquisition, and overall marketing performance across global audiences.
My role included complete ownership of performance marketing, SEO, brand messaging, conversion funnels, creatives, analytics, and continuous optimization of campaigns to increase signups, traffic, and user engagement.
THE STORY
When I joined LockedIn AI, the product had strong AI features but needed a scalable marketing engine that could bring predictable signups and high-quality users. The challenge was clear: build brand authority, create a powerful acquisition system, and increase conversions across multiple channels—while maintaining a premium, trustworthy identity.
I started by understanding the user journey of job seekers, analyzing the gaps in the funnel, and identifying the most profitable channels. From there, I developed a complete 360° marketing ecosystem: SEO foundations, paid ads, social content strategy, retargeting systems, automation, and full-stack creatives.
As the product improved, I continuously refined the messaging and positioning:
LockedIn AI doesn’t just “prepare” candidates—it helps them crack job interviews.
This became the anchor for all campaigns and brand communication.
OUR APPROACH
Here is the structured, strategic approach I used to scale LockedIn AI:
1. Complete Marketing Audit
Competitor analysis (interview tools, AI copilots, mock interview platforms)
Funnel audit: landing pages, trust signals, CTAs, conversion leaks
Website SEO and AEO audit
Brand messaging and positioning assessment
2. SEO & AEO Growth System
Built 100% SEO-optimized blog architecture
Created topic clusters around interviews, AI tools, resume tips, job search guidance
Fixed Yoast issues, on-page errors, internal linking, and schema
Built continuous off-page strategy: web 2.0s, social bookmarks, classifieds, image submissions, profiles, citations, backlinks
Executed AEO-friendly content to rank for conversational queries
4. Conversion Funnel Optimization
Designed and optimized landing pages for Quality Score & conversion rate
Added trust elements, testimonials, FAQs, scripts, and UX flows
Setup tracking systems for accuracy across GA4, GTM, Meta Pixel, Bing UET
Built a complete analytics dashboard for monitoring user behavior
6. Automation & Retention
Created automated nurture flows with value-driven emails
Built onboarding flows to educate users on AI Copilot benefits
Implemented remarketing journeys across paid channels
Increased product adoption and reduced drop-off
3. Performance Marketing (Google, Meta, Bing, TikTok)
Created Search campaigns for interview and job-seeker keywords
Built Performance Max assets with tested audience signals
Managed global paid campaigns with aggressive optimization
Created and tested 100s of creatives (static, carousel, video, reels, UGC-style)
Reduced CPC, improved CTR, and increased signups through structured testing
Developed remarketing layers across Google + Meta for higher conversion
5. Brand Identity & Content System
Wrote high-impact copy for landing pages, ads, blogs, emails
Created brand messaging: “#1 AI Interview Copilot to Crack Any Job Interview”
Designed visuals, creatives, reels, banners, and social graphics
Built an organic content system (Twitter, LinkedIn, blogs, stories, reels)
7. Continuous Optimization & Reporting
Weekly performance reviews
A/B testing across headlines, CTAs, creatives
Funnel refinement based on heatmaps and analytics
Strategic recommendations and roadmap planning