E-Commerce
Deliver high quality gear for hunters and outdoor enthusiasts with the best industry features – driven by our commitment to integrity and loyal to our customers.
Category
Google Ads
Client
Brandon
Start Date
June 12, 2024
Role
Google Ads Expert
Project Description
AKEK – E-Commerce Google Ads Management for Premium Outdoor Gear
AKEK is a U.S.-based outdoor gear company specializing in high-performance hunting backpacks and equipment such as the Alpha 3200, Climax 5400, Striker 2100, and other rugged products built for extreme conditions.
As the dedicated Google Ads Specialist, I manage AKEK’s e-commerce advertising strategy with a clear objective:
maximize high-intent traffic, scale online sales, and improve ROAS while keeping cost efficiency under control.
My responsibility includes full ownership of Search, Shopping, and Performance Max campaigns, continuous optimization, advanced tracking, and ongoing testing to ensure profitable growth.
THE STORY
When I took over AKEK’s Google Ads, the brand had strong products but needed a more optimized and scalable advertising system. The outdoor gear niche is competitive, CPC is high, and the audience is extremely specific—hunters, hikers, and outdoor professionals.
Before my involvement, the campaigns were running but not structured for efficiency:
No clear asset group segmentation
Shopping feed wasn’t fully optimized
Search terms were too broad
Tracking inconsistencies affected bidding
ROAS was unstable due to improper campaign structure
My goal was to turn AKEK’s Google Ads from “spending ads” into “profitable acquisition ads.”
I rebuilt the account with a strict focus on:
✔ data accuracy
✔ keyword precision
✔ audience understanding
✔ product-level performance
✔ continuous optimization
The result was a cleaner, smarter, and scalable e-commerce advertising system built for long-term profitability.
MY APPROACH
1. Google Ads Audit & Account Restructure
I started by doing a full audit to understand the gaps in the existing setup:
Campaign structure inconsistencies
Poor segmentation between branded vs. non-branded
Shopping feed missing important attributes
Lack of conversion tracking depth
Missing essential negative keywords
Underperforming asset groups in PMax
Based on this audit, I fully restructured campaigns for clarity, control, and scale.
2. High-Intent Search Strategy
Since hunting gear buyers search with strong purchase intent, I built a Search system focusing on:
Isolating branded keywords
Creating tightly themed ad groups
Using exact-match & phrase-match combinations
Eliminating irrelevant traffic with aggressive negative keyword lists
Writing high-performance RSAs with compelling CTA hooks
Using sitelinks, callouts, price extensions, and structured snippets
This brought more qualified users at a lower cost.
3. Performance Max Optimization
Performance Max is a key driver for e-commerce, so I optimized it with:
A. Custom Asset Groups
Backpack-specific
Product-line specific (Alpha / Climax / Striker)
Audience-based (hunters / outdoor / adventure seekers)
Competitor audience signals
Seasonal intent groups
B. Creative Optimization
Updated product images
Added lifestyle imagery
Improved video assets (if available)
Enhanced product descriptions
This significantly improved PMax visibility and conversion rate.
4. Google Shopping Feed Optimization
I optimized the feed via (Merchant Center):
Improved product titles with high-intent keywords
Added missing GTIN/MPN attributes
Optimized descriptions for relevance
Ensured clean product categorization
Updated product images for better CTR
This improved Shopping impressions, clicks, and purchase intent.
5. Conversion Tracking & Analytics
I ensured the account runs on precise data:
GA4 + Google Ads conversion linking
Enhanced conversions setup
Purchase tracking validation
Cart, checkout, and ATC tracking
Event-based bidding adjustments
This allowed the algorithms to optimize only for profitable actions.