- ClientLockedIn AI
- IndustryAI SaaS
- RoleMarketing Manager
- StartedJun 2024
The challenge
LockedIn AI had a strong product in a category that barely existed two years ago. The problem was not interest, it was structure: paid traffic arriving with no clear path to a sign-up, messaging that changed from one channel to the next, organic pages competing with each other, and reporting that could not say which channel was actually producing paying users.
The strategy
Treat every channel as one funnel instead of four separate experiments. Fix measurement first so decisions could be based on sign-ups rather than clicks, sharpen the positioning so the same promise appeared in every ad and on every page, then scale the channels that produced users at a sustainable cost.
The work
- Performance ads. Rebuilt campaign structure across search and paid social, with tight themes, negative keyword management and creative testing cycles aimed at cost per sign-up.
- Conversion funnels. Landing pages and flows built around one action per page, matched to the ad that sent the visitor, with the friction removed from the sign-up path.
- Brand messaging. One clear positioning line and a consistent set of proof points used across ads, site, and social, so the product explains itself in a sentence.
- SEO. Technical clean-up, page-level keyword targeting and content aimed at the searches job seekers actually make, supporting paid rather than duplicating it.
- Tracking and reporting. Conversion tracking and channel reporting rebuilt so every sign-up could be attributed and the weekly decisions had real numbers behind them.
Results
Verified figures are being confirmed with the client and will be published here. I only publish numbers I can back up with a screenshot from the account, so this section stays empty until LockedIn AI approves the exact metrics.
Want to see the account data behind this project on a call? Ask me and I'll walk you through it.
Tools & platforms
Google AdsMeta AdsGA4Google Tag ManagerSearch ConsoleLanding pagesBrand messaging
Questions about this project
What services were provided for LockedIn AI?
Performance ads across search and paid social, conversion funnels and landing pages, brand messaging and positioning, SEO, and the conversion tracking and reporting behind all of it.
What was the main challenge?
Interest in the product was not the problem. Paid traffic arrived with no clear path to a sign-up, messaging changed between channels, and reporting could not show which channel actually produced paying users.
How long has the project been running?
Work started in June 2024 and continues as an ongoing engagement rather than a one-off project.
How were the results measured?
Every channel reports into one view built around cost per sign-up and paying users, using GA4 and platform conversion data rather than clicks or impressions.
Can you do the same for another SaaS product?
Yes. The order is the same every time: fix measurement, sharpen the positioning, then scale only the channels that produce users at a sustainable cost.
Want this kind of set-up for your product?
Send me your site and ad accounts and I'll show you what your funnel is missing, free.
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